Link Wheels & SEO
I’ve been working on a link wheel for some of F+W’s Numismatic websites lately. What is a link wheel? Simply put, it’s a group of external web pages/micro-sites that link back to your site as well as link to each other once, without any of the external web pages/micro-sites linking to more than one of [...]
New Project: OnlineInsuranceBenefits.com | Page 1 of Google
I recently had a freelance job for an insurance company out of Cincinnati, OH. The project involved purchasing a domain name and building a site that would enable their future 1099 clients to learn about their health coverage options with SEBS, Cincinnati. I built this out as a subdomain of a main site that I’m [...]
Google Page Rank | Explained
This is a must read, although not easy to understand. What is PageRank? PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for [...]
Unique Content is King
In case you have forgotten, or never realized, content is king when it comes to the web. Give me a static HTML page with optimized content that provides the targeted reader exactly what they are looking for, and then some, over a fancy shmancy designed website (with less content) any day. People are looking for [...]