Daniel P. Kern (Denver, CO)

Denver Internet Marketing – Online Freelance SEO Copywriter – Wordpress Blogs

Everything.com | Beta Release

Posted on | May 6, 2009 | No Comments

Since November of 2008, I've been working on the Alpha version of Everything.com, an aggressive startup "how to" website offering free informational content about nearly all topics to the general public. In April, the site went live and we entered Beta. Key competitors: About.com, eHow.com, HowStuffWorks.com, etc.

As the Online Content Manager for Everything.com, I have played an integral role in these key areas of the site's development:

  • Developing the business rules for a complex, interconnecting tree-structure taxonomy
  • Helping incorporate an eCommerce taxonomy into the site architecture
  • Creating user levels & permissions
  • Developing the Everything.com Style Guide
  • Developing 10 initial deep taxonomies (each three levels deep), and 10 more during the summer of '09
  • Working with publishing communities to develop a process allowing them to publish their print content online
  • Conducting large keyword lists for new article topics & category name refinements
  • Developing social media strategies utilizing a primary account with both Facebook and Twitter, as well as incorporating use of DIGG & StumbleUpon into the duties of the future writing program
  • Publishing over 4,000 articles during the first six months of 2009
  • Testing & Guiding the re-formatting of article pages on Everything.com, using Excel spreadsheets & Access databases to dissect content from PDF files of book (This allowed us to import & publish articles at a much faster rate than intial content development process (using freelance editors) allowed)
Category: Work Projects
Tags: content development > everything.com > Work Projects

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