New Project: OnlineInsuranceBenefits.com | Page 1 of Google

Posted on | November 11, 2009 | No Comments

I recently had a freelance job for an insurance company out of Cincinnati, OH. The project involved purchasing a domain name and building a site that would enable their future 1099 clients to learn about their health coverage options with SEBS, Cincinnati. I built this out as a subdomain of a main site that I'm also building for them.

The main site was recently indexed by Google and is ranking #2 on page 1 of Google for a search on "online insurance benefits."

Category: My Projects, SEO
Tags: copywriting > google ranking > optimization > search ranking > SEO > wordpress blog

Shop.Everything.com | How-To Books Online

Posted on | October 16, 2009 | No Comments

Several months ago, Everything.com launched a bookstore for How To Books Online at Shop.Everything.com. The store offers thousands of books, magazines, and DVDs for enthusiasts of nearly every category. Here's a list of categories with all sorts of books, magazines, and DVDs classified under each:

Antiques & Collectibles Books
Art Instruction Books
Automobile & Motorcycle Books
Business & Marketing Books
Read more

Category: Work Projects
Tags: books > ecommerce > how to > store

Social Media Plugs & Recommendations

Posted on | July 10, 2009 | No Comments

@Time for a little shameless self-promotion. Hey, it's my own website, I can do what I want.

The following are a number of Social Media pages that I've recently created (for various initiatives). I encourage you to follow, and become a fan.

Twitter (please follow)

@danielpkern - Both my personal & professional Twitter account. I tend to intermix fun personal tweets with eMedia related tweets. This updates my Facebook status as well.

@Everything - My current focus, with F+W. Everything.com is a free, "how to" content-based website, offering articles on (eventually) nearly every topic imaginable. I keep the audience mildly entertained with unofficial holidays, new developments on Everything.com, and plugs about our newsletter and social media accounts.

@sixstringsoul - My guitar blog, focusing on boutique guitar equipment, guitar music and theory/technique.

Facebook (become a fan)

Everything.com Fan Page - The Facebook Page for Everything.com, providing polls, newsletter signup, retweets for the status messages, images, etc.

Six String Soul Fan Page - The Facebook Page for Six String Soul, providing guitar tips, thoughts, images, links, etc.

Kern & Associates - The beginnings of the Facebook Fan Page for Kern & Associates' Shaklee business. Want to get healthy? Contact us.

Recommended Social Media Sites

TweetDeck.com - Great platform for monitoring your Twitter account(s). I came back to use this platform once they released the latest version, allowing me to manage multiple Twitter accounts...a necessity.

CoTweet.com - Great platform for businesses who need multiple people to tweet under the same Twitter account.

Tweet3.com - Another good platform for managing multiple Twitter Accounts.

TweetLater.com - A great way to set up direct responses to new Twitter followers. Be careful of too much self-promotion. You'll turn away your audience before they even build their interest.

Category: Resume History
Tags: facebook > social media > twitter

Google Provides License-Free Image Search

Posted on | July 9, 2009 | No Comments

Google created a way for people to search royalty/license-free images to use on blogs, etc. Might be good to pass along to Editors, etc.

Find Creative Commons images with Image Search

7/09/2009 09:47:00 AM

Let's say you're a blogger. You've just returned from a trip to New York City, and you're writing a post on New York landmarks. You want to illustrate your travel guide with an image — as the saying goes, a picture is worth a thousand words. It's easy to find images of New York online. But you want to make sure that you don't use images without the permission of their owners, and you can't afford licensing fees for professional photographers.

Today, we're launching a feature on Image Search to help you find images that you can use for free, while respecting the wishes of artists and creators. This feature allows you to restrict your Image Search results to images that have been tagged with licenses like Creative Commons, making it easier to discover images from across the web that you can share, use and even modify. Your search will also include works that have been tagged with other licenses, like GNU Free Documentation license, or are in the public domain.

This feature also helps artists who want their images to be discovered and reused across the web — on their own terms. Creative Commons licenses allow artists to specify the ways others may use their work. Artists can license their images for general reuse, or for noncommercial reuse only. They can also decide whether or not to grant people the right to modify or remix their images. Once they've chosen to make their work available online under these terms, Google Images helps people start to find and use it.

To enable this feature, go to our advanced image search page. Under the "Usage rights" section, you can select the type of license you'd like to search for, such as those marked for reuse or even for commercial reuse with modification. Your results will be restricted to images marked with CC or other licenses. Once you confirm the license of the image and make sure that your use will comply with the terms of the license (such as proper attribution to the image's owner), you can reuse the image. Some of you may already see these options, and we'll be rolling this feature out to everyone throughout the day.

There's some fine print, of course. This feature identifies images that are tagged with licenses that authorize reuse. You'll still have to verify that the licensing information is accurate. We can help you take the first step towards finding these images, but we can't guarantee that the content we linked to is actually in the public domain, or available under the license.

We believe that we've made it easier for people to find images they can use while helping artists who've made their images available under these licenses to gain exposure for their work. So try it out, and let us know what you think.

Category: Resume History
Tags: commercial free images > content license > content rights > google > online images

Publishing Everything.com Categories/Taxonomies

Posted on | July 6, 2009 | No Comments

By July 1st, 2009, I have led the publication of 14 categories, with 8 more to be published in the coming weeks. Since going live in mid-April, our most popular category is New Age and our top search (at this early stage) is to be expected from internet users searching wide open of a site. Most of the traffic is coming from PPC campaigns, however a link-building strategy is right around the corner. For now, here's a taste of what we've accomplished thus far:

Site visitors can sign up for the newsletter and register a free account allowing them to create a profile, write articles, submit requested topics, and comment on articles. The Facebook Fan Page & Twitter Account are also regularly updated on a regular basis.