Resume

DANIEL P. KERN
Denver, CO
Cell:513.404.7196
danielpkern@gmail.com

OBJECTIVE: To utilize my skills and experience in eMedia, SEO and Content Development to further advance a company's goals and standards.

Everything.com - (F+W Media)
November 2008 | Present - Denver, CO (www.denver.com)
Online Content Manager

Developing the business rules for a complex, interconnecting tree-structure taxonomy
Incorporating an eCommerce taxonomy into the site architecture
Tracking site statistics and search logs in, and improving pages based on Google Analytics data
Developing a site-wide Style Guide
Creating and managing a weekly newsletter
Promoting sweepstakes via online marketing strategies
Developing 20+ taxonomies (each three levels deep), and 1-3 more per month in an ongoing basis
Working with publishing communities to develop a process allowing them to publish their print content online
Conducting large keyword lists for new article topics & category name refinements
Managing daily social media strategies utilizing Facebook pages, Twitter accounts, and planned use of DIGG & StumbleUpon, to drive traffic to the site
Developing content at the rate of 500 articles per month
Playing an integral role in the future development of video and sub-category pages
Developing link exchange campaigns

Denver.com - (Boulevards New Media)
February 2005 - November 2008 | Denver, CO
Site Manager, City Sales Manager

Taking on the challenge of entrepreneurship with Denver.com
Search Engine Optimization and Web Copywriting
Outside Sales, selling advertising to local hotels, restaurants, attractions and other local businesses
Selling all new business for Denver.com, taking the site from 1 pre-existing advertiser to over 20 long term advertisers in just 10 months, mainting a client base of over 70 accounts as well as selling additional advertisers on other city.com websites owned by Boulevards
Continuing close interaction with clients and nurturing the business relationship
Working with both small businesses and corporate franchises
Industry R&D to better the strength of the sale
Setting new landmarks for Boulevards by selling advertising onto site verticals not previously sold onto
Creating new marketing methods to drive more business to the company

Metro Santa Cruz Newspaper - Metro Newspapers
July 2004 – February 2005 | Santa Cruz, CA (www.metrosantacruz.com)
Account Executive

Inside and Outside Sales
Creating new business and converting incoming callers into clients
Assisting all clients in marketing needs
Weekly and Monthly Goal Bonus Achievements
Employee of the Month for December of 2004
Analyzing industry research to better the strength of the sale
Offered promotion in Dec. of 2004 to work out of central office in San Jose in the Display Advertising department

A1 Auto Transport
March 2004 – July 2004 | Watsonville, CA (www.a1autotransport.com)
Sales Representative

Six String Soul - Guitar Blog & Used Guitar Store
2003 – Present | Everywhere
Web Manager/Founder

Founder of a growing musician’s Website and Web Community
Custom WordPress Blog installation and optimization
Working with various web platforms and languages (ASP, HTML, CSS) with various web designers
Conducting Interviews and Writing Articles
Search Engine Optimization and implementation of Affiliate Advertising programs
Managing a user discussion forum, working with data feeds, classifieds software, ad rotators, and other software programs

Service Magic
June 2003 - December 2003 | Golden, CO
Sales Representative

Cold Calling (150 calls per day)
Appointment scheduling and follow-up calls
Participating in weekly meetings and goal planning
Performing research during my free time to improve the quality of performance for both myself and my team
Frequent recipient of Sales Rep of the Month and Goal Achievement Award.
Award for most Revenue produced.